Marketing refers to techniques that a firm conducts to facilitate the purchase or sale of a product or service. “It was described by the New York Times as “the art of telling stories so enthralling that people lose track of their wallets. It is one of the key business management and trade elements. Marketers can guide their product to other companies (B2B marketing) or directly to customers (B2C marketing).
B2B Marketing (business-to-business) applies to any marketing campaign or content that is intended for a company or organization.B2B marketing techniques are usually used by any company that offers goods or services to other companies or organizations. B2C marketing (business-to-consumer) refers to the techniques and strategies in which an organization endorses its goods and services to individual people. Typically, this could apply to individuals shopping in a broad sense of personal products. More importantly, the term B2C refers to customer goods being sold online.
Sales are sales-related activities or the number of goods sold in a given selective period of time. The provision of a service at a cost is also regarded as a sale. The sale is the final stage in marketing which puts the plan into effect.
