Customer insights tend to refer to having a clear understanding of your customers, their attitudes, their desires, and even their wants. By analyzing the wealth of information you have about your clients, such as browsing history, buying patterns, returns, patterns of campaign response, demographics, and predictive modeling – you can interact with them in a highly customized way & continuously use them as added value that leads to enhanced loyalty and long-term relationships.
The Four Components of Customer Insight
A marketing team needs to have the four major components in place be able to start using customer insight effectively in their campaigns, they are:-
- Full access to clean, reliable (and complete) data.
- The right tools to analyze the data.
- The skills to be able to interpret the data.
- The right technology to be able to act on the insights.
