About the Brand
Mr. Sameer Sinha conceptualized the idea of launching Behkii. The motive for beginning Behkii was to revitalize the craftsmanship of chikankari with our state- of-the-art transnational designs to reactivate the spirit and soul of tradition to enhance the relevance of art and bring it to the global doorway.
We bring the finest skilled craftsmen and leading artists to Behkii on the same platform to produce the best chikankari clothes that enhance your particular fashion trend distinctly and represent the greatness of your soul and person with every yarn sewn into it. As the new & evolving brand, we wanted to reach out to many more consumers at Behkii and keep them informed of the classical ethnic wear that symbolizes Lucknow’s history and heritage. In our mission & vision, our motto & purpose is specifically articulated:
“Behkii seeks to bring the highest quality, genuine lucknowi chikankari handicraft to the world’s doorstep and create reputable footprints in the clothing industry.”
“Opening the Multidimensional, one-stop solution for the world to experience the exclusive art of chikankari handicraft to compliment personal fashion statement which varies thread by thread and remains exclusive forever. With the assistance of Mr. Vishal Mehrotra, a well-known Marketing & Branding Consultant, Behkii decided to adopt & implement the Brand Building Process which greatly helped them to advertise and promote themselves in the market. The impact of enacting the Brand Building Process appropriately assisted Behkii to reach and entice a large number of customers.”
Brand Building Process
The Brand Building Process is one of the most important aspects of the total business tactic, as an effective brand-building process assists a company to outshine and stand apart from the competition and plays a vital role in developing loyal customers and helping the company to achieve sales goals and higher profit levels. It is a continuing and constant process that really describes the strength of the company in the market and in the minds of consumers, as well as the vision of the organization to achieve the goals and objectives of the company. The effective Brand Building Process is a constant, coherent, and continuous process due to the tough and ever growing market competition and the brand building need to make a fairly constant impression on the psyche of consumers with their recent product and service options. The messaging, communication, and the knowledge offered must be in tandem throughout all communication and advertising platforms such as print advertisements, websites, social media, online advertising, television commercials, packaging, and content marketing, among others for the proper registration of the brand building aspects and the comprehensive and top of the mind retrieval component. We as Branding Consultant In India or Digital Marketing Consultant use strategic frameworks, tools and techniques that can solve all business problems with potential solutions.
Why Brand Building Process is important for a new startup?
It is highly important for a Startups, MSME’s or a New Ventures to effectively plan & execute its brand building process because the future of the business depends on this. Startups, MSME’s or a New Ventures must employ an experienced Marketing or Branding Consultant who helps them to effectively & efficiently plan the brand building process for them.
Followings points are kept into consideration while planning the brand buiding process for the client:-
1. It helps to develop a sentimental relationship with clients that helps in generating allegiance and appreciation for the brand, making the brand build long-lasting and productive client relationships.
2. Once the brand is popular and well recognized on the market and consumers are well conscious of its offers, the firm can sell the products and services at a quicker speed to make the cash records ring.
3. Compared to its competitors and peers on the market, it enables the brand-building to find out the notable differences and traits, and the whole process makes it easier to obtain a competitive edge.
Steps of the Brand Building Process
There are several steps followed and kept into consideration by the Marketing & Branding Consultant for formulating the Brand Building Process for the company. The steps are as follows:-
1) Identify yourtarget audience:- It is very crucial for a business to find out and identify its target audience to whom it will respond and sell its products and services. The nature of the offerings is also inclined or rebalanced according to the target market and audience’s taste and preferences. Brand building will help you determine the issues facing the target audience and fulfill their demands and objectives.
2) Define your brand mission statement:- The management of the company, promoters, and other essential teammates need to sit together, work, and arrive on the mission statement of brand building, identifying how they want the brand to reach from the existing point of view and taking into consideration the long and short-term business targets and objectives. The company wants to incorporate across all channels when the brand’s mission statement arrives and make the overall market and clients aware of it through promotional tools and techniques.
3) Conduct market research and study:- One of the indispensable moves to the Brand Building Process is to perform dynamic research and study as it enables brand building cynosures to enhance their knowledge of market competition, what their offers, strengths, values, and customer base. In addition, this step allows the main variability factors especially in comparison to competitors to be defined and further facilitates convincing customers about how brand building is better on the market than others and what value it could provide via its products and services provided.
4) Designing the brand logo & tagline:- Images certainly jump to mind first when you think about how to build a brand. The most interesting (and probably the most crucial)part of the Brand Building Process is to develop a brand logo and tagline for your firm. This logo will appear on everyone who corresponds to your firm. In this step, you have to take the help of a graphic designer. So be eager to invest time and money by developing something outstanding to strengthen the brand style of your company.
5) Outline the impressive characteristics and advantages of the brand:- Brands with huge budgets and much more resources will always be there to control their industry. Your goods, services, and benefits are exclusively yours. Starting an unforgettable brand means that you dig deep to find out what you are providing and no one else is providing it. Focus on the characteristics and advantages that make branding unique to your business.
6) Construct the voice of the brand:- Your voice is reliant on the mission, audience, and industry of your company. It’s how you interact with your clients, and how they react to you. A voice for the brand could be: professional, friendly, service-oriented, unbiased, practical, promotional, conversational, and insightful. There is unending potential behind your communication that can construct a voice for the brand. Ultimately, you want to choose a brand voice that makes sense and resonates with your target customers.
7) Advertise your brand:- To advertise your brand, prepare a specific advertising strategic plan In every piece of communication, from packaging to stationary, website to marketing collateral, implement your branding. Show your brand in as many locations as feasible. Identify the latest platforms to advertise your brands such as email, web, and affiliates. Advertise your brand in surprising places, such as employee t-shirts, social media, etc.
Conclusion
By implementing an effective Brand Building Process a new startup can get an exceptional overall growth right from the beginning. A Marketing or Branding Consultant not only helps your company to grow but also provides you valuable advice & proper guidance which helps you & your company to grow.
Under the proper guidance of a Marketing or Branding Consultant, your business can achieve new heights, expand its clientele base & have a rise in its goodwill. Seeing a business grow overall and reaching new heights is the sole purpose of an experienced Marketing or Branding Consultant.
