About the Brand
Mr. Sameer Sinha conceptualized the idea of launching Behkii. The motive for beginning Behkii was to revitalize the craftsmanship of chikankari with our state- of-the-art transnational designs to reactivate the spirit and soul of tradition to enhance the relevance of art and bring it to the global doorway.
We bring the finest skilled craftsmen and leading artists to Behkii on the same platform to produce the best chikankari clothes that enhance your particular fashion trend distinctly and represent the greatness of your soul and person with every yarn sewn into it. As the new & evolving brand, we wanted to reach out to many more consumers at Behkii and keep them informed of the classical ethnic wear that symbolizes Lucknow’s history and heritage. In our mission & vision, our motto & purpose is specifically articulated:
“Behkii seeks to bring the highest quality, genuine lucknowi chikankari handicraft to the world’s doorstep and create reputable footprints in the clothing industry.”
Mr. Sameer Sinha
“Opening the Multidimensional, one-stop solution for the world to experience the exclusive art of chikankari handicraft to compliment personal fashion statement which varies thread by thread and remains exclusive forever. With the assistance of Mr. Vishal Mehrotra, a well-known Marketing & Branding Consultant, Behkii decided to adopt & implement the Brand Building Process which greatly helped them to advertise and promote themselves in the market. The impact of enacting the Brand Building Process appropriately assisted Behkii to reach and entice a large number of customers.”
